Amid predictions of Africa’s growth and the potential of its youth, one inconvenient statistic tells a different story. Their unmet health needs are unmet business opportunities. Normalising periods, contraception, and sexual health through education, product design, and campaigns that dismantle barriers and break taboos. Africa’s girls and women form half of this magnificent continent: half of its potential workforce and its most powerful consumers. Will leaders continue to tiptoe around women’s health, or will they step up to drive the change our continent needs?