Technology creates potential. Partners create value. Four strategic moves to deliver on both.

['.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar', 'Vertical-Align Middle .Wp-Block-Co-Authors-Plus-Avatar Is .Alignleft .Alignright', 'Display Table .Wp-Block-Co-Authors-Plus-Avatar.Aligncenter Display Table Margin-Inline Auto'] David Dicker opens up on Dicker Data exit | Reseller News 2025-09-24 05:52:28

A strategic partner shift is underway, and it’s gathering pace. When 250+ ANZ businesses told us that only 6% still make decisions based on price alone, one thing became clear: leaders are looking for strategic partners to deliver long-term value through innovative technology. What successful partners are already doingThe research also revealed what differentiates leading partners. And with 64% of top performing businesses feeling they’re moving faster than their technology partners, there is urgency to deliver value now or risk being left behind. Drawing on the challenges and opportunities from the research, we identified four specific actions to help ANZ partners make the strategic shift.