Sri Lanka’s pioneering tyre e-commerce platform, dsityreshop.com, backed by the trusted strength of DSI Tyres, was honored with four awards at the prestigious SLIM DIGIS 2.5 Awards. These recognitions spotlight the platform’s innovative Pick-Up from Dealer model and data-driven, performance-focused campaigns. The Pick-Up from Dealer initiative is a first-of-its-kind omnichannel model in Sri Lanka, enabling customers to order online and conveniently pick up their tyres at authorized DSI Tyres dealers, combining digital convenience with trusted in-store service. Commenting on this success, Kavinda Rajapaksa, Managing Director of Samson Rubber Industries, said:“We are proud to see dsityreshop.com recognized with four awards at SLIM DIGIS 2.5. This achievement reflects our vision of transforming the tyre-buying journey in Sri Lanka through digital-first innovation.