The Mortgage Mum has launched a new educational YouTube series called On the Ladder. The series aims to tackle to widening disconnect between lender innovation and first-time buyer understanding. The launch follows renewed government focus on housing accessibility, SME housebuilder support, planning reform, and financial education. The Mortgage Mum says recent research suggests eight in 10 university students believe homeownership is completely out of reach. Episode topics will include, deposit routes and low deposit schemes, 100% and family supported mortgages, new-build incentives and lender-led affordability boosts, the legal process explains and tips for negotiating.