Produced by No Name Group (NNG), the Rheem Pro Partner Conference fused emotion, data, and design to explore how sentiment can drive measurable business outcomes. The insights didn’t end there; ROME data became a post-event resource, shaping future creative and marketing strategies. “As we collaborate on future Rheem experiences—including the next Pro Partner Conference in 2028—we’re using ROME insights to make decisions that drive both creative and financial impact,” Zebell said. The ROME data fed directly into marketing, shaping content strategy, refining keynote investments, and revealing emotional triggers that drive loyalty. “That kind of alignment only happens when a brand like Rheem empowers its partners with clear lanes and shared ownership,” he added.