The Vision:In June, CollegeVine reimagined what a higher education conference could look like with the debut of the VINEYARD Summit, held at The Langham Chicago. Analog Events served as lead agency, overseeing event strategy, creative direction, production, and sustainability program design. “[The event] gave us the ability to reinvent what a higher-ed conference could feel like,” said Michael Mesbah, head of events at Analog Events. “As with all our events, sustainability wasn’t a checklist; it was built into every workstream from the start,” Mesbah said. For Analog, the VINEYARD Summit served as a proof of concept for how innovation can be built into every layer of experience design, noted Mesbah.