The Vision:In September, HubSpot INBOUND took over San Francisco’s Moscone Center, drawing more than 11,250 attendees for a reinvention of one of the marketing world’s biggest annual gatherings. “Attendees are used to the BCEC where the vast majority of the experience is in one place. “HubSpot’s new brand is minimalist, sleek, and mature, and INBOUND was the first event to roll it all out,” Kristoff explained. “This was one of the most popular sessions at INBOUND, based on the LinkedIn comments we were seeing,” said Kristoff. It featured a Demo Spot for live demonstrations, HubSpot Academy for hands-on learning, and two presentation stages spotlighting customer success and product innovation.