The Vision:In April, more than 4,500 attendees descended on Hollywood Park in Los Angeles for Canva Create 2025—a community-driven celebration that’s fast becoming one of the most talked-about gatherings in tech. “With an event like Canva Create, we’re really allowed to take big swings and bring our brand to life in larger-than-life ways,” said Jimmy Knowles, Canva’s global head of experiential marketing. Related:How Canva Used Creativity and Community to Reimagine the Typical Tech Conference“Canva Land” spotlighted the brand’s major acquisitions—including Leonardo AI, Flourish, and Affinity—each with its own activation showing how it fits into the Canva ecosystem. Partners joined in, too: LinkedIn hosted a Creator Studio, and AWS’s App Marketplace showcased integrations with Canva. “It’s fun to think about how, at the next Canva Create, people will see their wishes brought to life onstage,” Knowles said.