The Vision:In July, more than 2,000 women descended on Rolling Greens in downtown Los Angeles for the debut of the revamped Create & Cultivate Festival—a large-scale evolution of the popular brand’s signature events. The event marked a major shift for Create & Cultivate, which built its reputation on highly curated, one-day conferences. “Chase understood the power of evolving the activation experience across both days,” Middleton noted. “Even if it doesn’t feel like one.”Photo: Becki Smith of Smith House PhotoBehind the Scenes:Perhaps most impressive: The entire festival was produced by a full-time team of just seven. “They’re the hardest-working people I know,” Middleton said.