Yet it was a trio of other leading ladies that helped the Schaffhausen-based watchmaker introduce its new female-focused content series. Aimed at championing the achievements of extraordinary women, IWC.Inspired is a series of videos and events that highlight the way successful female entrepreneurs effectively utilise their time. Social networking app Peanut now has more than five million members, with Michelle Kennedy connecting women across various life stages, from fertility to menopause. All three pioneering women were honoured by IWC for using their time to push boundaries and encourage others to do the same. IWC’s original Ingenieur, designed by legendary watch designer Gérald Genta and nicknamed ‘Jumbo’, was resurrected as the new-but-faithfully-retro Ingenieur Automatic 40mm in 2023.