HQJust over a year ago, we reported on a study conducted by Midia Research that showed that gamers generally prefer single-player to multiplayer. When gamers are given the choice, single-player is what appeals to them. In major European markets such as the UK and Germany, 58% and 60% respectively prefer single-player, and in Japan the figure is 63%, while in the US it is as high as 65%. However, there are exceptions such as China and Sweden, where only 47% and 49% of gamers prefer single-player. In terms of age, it is more common for older gamers to prefer single-player, but the fact is that the only age group that prefers multiplayer is those aged 16-24, where it is still basically even with 49% preferring single-player.