This is exactly what Naoki Yoshida, the director of Final Fantasy 14, has highlighted, as he has a lot of experience dealing with negative and hateful feedback. Yoshida explained that he tries to view feedback objectively, setting aside personal feelings, and uses it to improve his current and future work. The Importance of Respectful Criticism“There’s a person behind the games you enjoy,” Yoshida said. “If you have that sort of harsh criticism, we would want to have it be constructive. Yoshida also explained that developers simply want to be friends with players and hope they enjoy what is being created.