Amazon India and Flipkart are fine-tuning their product listings in select categories to improve visibility on large language model (LLM) chatbots. Optimization efforts Strategies for AI chatbot visibility Amazon India has started testing 'ChatGPT-focused search optimization' for select categories after its Diwali sale. The company is running a pilot in some segments to see how product listings can be optimized for chatbot searches. An industry expert told The Economic Times that optimizing product listings for LLM-based search is just the beginning of agentic commerce. AI adaptation Amazon and Flipkart's focus on ChatGPT queries Both Amazon and Flipkart are currently focused on ensuring their listings respond well to queries generated by ChatGPT.