So, a small part of me has always been comforted by the Pride displays at Target and the special rainbow tumblers from Starbucks. Right now, it seems that conservatives are successfully pushing back against companies that outwardly support LGBTQ+ rights. Starbucks has denied these claims, saying that their support of the queer community is "unwavering." While threats and boycotts might be new to mainstream brands, it's nothing new to the queer community. This apparent lack of concern comes at a particularly difficult time for the queer community, especially the trans community.