So, the fact that I've seen countless enthusiastic videos spotlighting the viral Alix Earle Light ($20, originally $26), a selfie light from tech brand Newmowa, is saying a lot. But I figured it can't just be podcast host Alix Earle's must-have beauty products that have her looking so good. The content posted surrounding the Alix Earle light feels endless, and it's currently the only bestseller on her Amazon storefront, which you can access through her TikTok bio. At the click of a button, you can turn on a range of modes (bright white, bright white and warm yellow, or warm yellow) and adjust the brightness on a scale of 10 different levels. Devoted to providing you with the most thorough review, we tried the light on two different skin tones and took comparison pictures so you can see what our selfies looked like before and after we introduced the Alix Earle influence into our lives.