Brand consolidation Mitsubishi Materials merges European units to form Mitsubishi Materials Tools EuropeMitsubishi Materials unifies its European tool business: MMC Hartmetall and MMC Hardmetal Europe merge to form Mitsubishi Materials Tools Europe GmbH – strengthening brand clarity and customer focus across the region. The merger of MMC Hartmetall and MMC Hardmetal Europe under the Mitsubishi Materials name strengthens the company’s brand presence and unifies its European operations. (Source: free licensed / PixabayMMC Hartmetall GmbH and MMC Hardmetal Europe (Holdings) GmbH have officially merged and will now operate under a new name: Mitsubishi Materials Tools Europe GmbH (MMTE). As part of the merger, MMC Hartmetall GmbH (MHG) has been integrated into MMC Hardmetal Europe (Holdings) GmbH (MHE). “This merger and the company renaming is a strategic move that brings us closer together as one Mitsubishi family,” said Tetsuo Yamazumi, President of Mitsubishi Materials Tools Europe.