In an exclusive conversation with Malikow, we explore the intricacies of producing the annual foodservice trade show that attracted 53,000+ attendees and 2,300+ exhibitors to McCormick Place May 16-19. Here's our curated list of 13 revealing highlights from our conversation. How she landed in the trade show industry: After graduating from DePauw University with a B.A. That technology was exploding throughout the foodservice industry. Curated experiences: Restaurant Show worked with its marketing agency mdg to introduce pre-show quizzes aimed at personalizing attendee experiences.