The challenge is that, despite significant spending on marketing, sales, and events, it’s difficult to track expenses in real time. Make your leads “future-proof" with spend intelligenceProving a trade show’s value starts with the right data. ConsiderationsTo effectively implement real-time spend intelligence, consider selecting a platform or app that is native to your CRM, aligns with organizational needs and integrates seamlessly with existing workflows. Related:How to Prove ROI for Trade Shows with Real-Time Spend IntelligenceAs the demand for accountability grows in businesses everywhere, leveraging real-time spend intelligence is increasingly vital for marketing teams to prove the ROI of trade show participation. With real-time spend intelligence, leaders will know where the effort stands at any given moment of the show.