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Experts & Opinions: Designing for Engagement: How to Create Event Networking Spaces That Drive Results
['Kelsey Secules', 'Director', 'Strategic Events', 'Meetings', 'Incentives', 'Mci Usa']
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At any trade show or corporate event, networking is where the real value often lives.
Common Pitfalls to AvoidOne of the biggest mistakes planners make is designing with only extroverts in mind.
Related:Experts & Opinions: How the Event Landscape Has Changed Since the PandemicWhat Makes a Networking Space WorkThe strongest networking areas offer comfort, cues, and conversation starters.
Related:Experts & Opinions: From Innovation to Execution: Lessons Learned from Global Products Expo 2025Structured vs. Unstructured NetworkingThere’s a place for both.
When you create the right conditions for connection, the relationships (and event ROI) will follow.
['space'
'results'
'attendees'
'create'
'connect'
'opinions'
'cort'
'conversation'
'spaces'
'event'
'experts'
'engagement'
'seating'
'dont'
'connection'
'drive'
'designing'
'networking']