In a few weeks, I will be attending the annual Center for Exhibition Industry Research (CEIR) Predict Conference along with fellow industry leaders eager to take B2B events to new heights. Today’s most successful organizers share a common trait: they are using the data collected at their exhibitions to its fullest extent. CEIR research shows that B2B events are poised to generate $426.1 billion in direct spending and support over 2.6 million jobs across the United States in 2025. Related:Inside the 2025 SISO Leadership Conference: The Largest Edition YetCEIR’s new Performance Benchmarking Playbook Series also provides organizers with targeted, actionable intelligence by focusing on five distinct event categories: Small B2B Exhibitions under 50,000 net square feet, Midsize B2B Exhibitions ranging from 50,000 to 199,000 net square feet, Healthcare B2B Exhibitions, Large B2B Exhibitions exceeding 200,000 net square feet, and Independent B2B Exhibitions. I am confident that those who embrace the power of data in their strategic decision-making will thrive.