Similar to offerings for leisure travel guests, hotel loyalty programs allow event planners to earn points or miles on meeting and event bookings, which can be redeemed for perks like free nights, upgrades, or event credits. But according to BCG’s global survey of loyalty program trends, hotel and airline travel loyalty programs are no longer as effective as they once were. To address this lack of loyalty, more hotels have started catering to corporate event planners by revamping and updating their programs with greater incentives and added perks. We asked some hotel insiders for insight into their properties’ programs, as well as corporate travel industry experts for booking advice. Most hotel brands assign points to only one loyalty account, typically that of the corporate entity or a single meeting planner.