In the more than five years since the arrival of COVID, the event and conference industry has changed dramatically. The introduction of hybrid and virtual events has led participants to rethink how they interact with these experiences on a more permanent basis and has led businesses to expand their event reach. What Changes Are Yet to Come in the Events Industry? As an example, according to recent research by ElectroIQ, although one-third of people find virtual events engaging, only 23% find virtual conferences to be truly unique. The takeaway for the events industry should be this: The smart, nimble thinking that drove so much technological development and optimization of the traditional event model shouldn’t require a pandemic to achieve.