According to Uniqode's State of QR Codes Report, 95% of businesses use QR codes to collect this valuable information directly from customers. QR codes allow you to connect these physical interactions with your broader marketing strategy. From Scan to Strategy: Maximizing Event QR ValueGetting someone to scan your QR code is just the beginning. The State of QR Codes Report found that 70% of users are more likely to scan a QR code that includes recognizable branding. According to Uniqode’s report, 58% of businesses report growth after adding QR codes to their customer touchpoints.