One year after the completion of Legends’ acquisition of ASM Global, the integrated company announced a new name, Legends Global, on September 9. ICC Sydney is part of Legends Global portfolio of convention centers. Moscone Center in San Francisco is one of more than 450 venues managed by Legends Global. ASM Global was founded in 2019 through the merger of two major venue management companies: AEG Facilities, the venue management division of Anschutz Entertainment Group (AEG), and SMG, formerly known as Spectator Management Group. Related:ASM Global Acquired by Live Experiences Company LegendsWhy it matters: The Legends-ASM deal created an unprecedented level of consolidation in the venue services.