From stepping into uncharted territories to forging meaningful partnerships, Mathu embodies the spirit of innovation and leadership in the exhibitions industry. Discussing her current work with IAAPA, Mathu described new approaches such as creating themed experiences. Mathu shared insights on conducting business in Asia, stressing the importance of cultural understanding: "You want to understand people's business norms." With IAAPA's inaugural Middle East expo nearing, Mathu expressed excitement about the region's growth, "The region is booming for the attractions industry." Mathu elaborated on IAAPA's recent strategic partnership with Licensing International: "What we realized is that there's a lot of licensing that is going on."