"And then we've really embraced the subscription platforms…"Those platforms - Xbox Game Pass, PS Plus, Apple Arcade, Netflix and more - have had a marked effect on the series. Of those, 2 million people played the game in the month of June alone, Jacobson goes on. While going through the figures, Jacobson brings up a dashboard on the giant screen he has in his office. "Different platforms work in different ways," he says. "We know when our deals are going to run out with these platforms," Jacobson says.