The Pokémon Company is once again risking a poké-palava at a museum, with the announcement of a pop-up store at London's Natural History Museum selling exclusive items. Now The Pokémon Company is moving to London for its first pop-up in a UK museum, and it's all about evolution - and Pokémon's 30th anniversary. "There is such a wonderful alignment between Pokémon and the Natural History Museum - we're obviously both big fans of the natural world and its evolution and diversity," said Adam Farrar, director of commercial and visitor experience for the museum. "We are excited to be working with the Natural History Museum to create this fun pop-up store for fans of all ages." Let's hope it doesn't cause another chaotic fiasco over exclusive items, for which The Pokémon Company has to apologise.