Former Blizzard president Mike Ybarra has criticised Microsoft's recent price hike of Xbox consoles in the US, stating "console price increases are not tariff issues, they are profit issues". Last week, Microsoft announced the price increase and blamed "changes in the macroeconomic environment", though didn't mention tariffs specifically. "An excuse to continue raising prices, with no new increase in tariffs, is simply a different problem," he said, "and they are going to make consumers continue to pay for those problems." And the reason why profits are not where they should be is a far, far deeper issue vs. the tariff excuse. Manage cookie settingsThis price hike only affects consumers in the US, which is why tariffs have been seen by some as the primary reason.