Javed Khatri poses for a picture during an interview with CNN in Mumbai on April 16. Noemi Cassanelli/CNNThe tech developer: Growing up in the slums of Mumbai, Javed Khatri never used a smartphone or computer. Apoorva Mukhija poses for a picture at her apartment in Mumbai on April 13. The country’s influencer marketing industry is expected to be worth more than $281 million in 2024, according to consultancy EY India. Almost two decades later, Shah Shoes has helped support his family.