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Home Care skinification: Sensorial well-being on the rise at Maison & Objet 2025
vincent
Premium Beauty News
After makeup, hair care, and fragrance, home products are now taking their turn. Skinification — the transfer of skincare's aesthetic and sensory codes into new domains — has reached the world of home care. Emerging a few years ago, this trend took center stage at the latest Maison & Objet trade show, held in Paris, France, from September 4 to 8, 2025.
In the era of skinification across all beauty and wellness categories, it's no longer just about what we apply to our skin, but...
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Markets & trends