Founded in 2003, Proya Cosmetics has risen to the top of China's cosmetics market in just two decades. With a portfolio of nine brands spanning multiple categories and a distribution model primarily focused online, the company became the first Chinese cosmetics firm to surpass USD 1 billion in annual sales in 2024. Founder Juncheng Hou has set a clear goal: to secure a spot among the global top 10 cosmetics companies within the next decade, leveraging substantial R&D investments and... - Companies & industry / A la une, Asia / Pacific