During my recent trip to Japan, I was pleasantly surprised to see the emergence of new and dedicated fragrance spaces in Tokyo. Here's a quick overview ! Making room for fragrance At Isetan Shinjuku, a leading department store known for promoting perfumes, I noticed a special Olfactive Studio pop-up near the high-end fragrance sections of Guerlain, Dior (with their private collections), Byredo, and Jo Malone. In the new @Cosme store in Harajuku, the top floor is dedicated to fragrances.... - Caroline Moulin / Asia / Pacific