Gucci’s Spring 2026 collection, La Famiglia, signals the start of Demna’s tenure at the house. Instead of a runway debut, the house presented the collection as a striking lookbook, shot by fine-art photographer Catherine Opie, who cast Gucci as a family of personalities, each defined by attitude as much as style. Some portraits radiate pure indulgence: Miss Aperitivo revels in sequins, while La Bomba channels feline energy. Others lean into timeless elegance, from La Mecenate and La Contessa to La Principessa, each a study in Italian refinement. With La Famiglia, Demna doesn’t just look back—he lays down a framework for what’s ahead, building momentum toward his first Gucci runway in February.