To KVMR Strawberry Broadcast Producer Eric Rice, the long-running festival (which started in 1982) is steeped in traditions and tall tales from both its spring and fall incarnations. GREW UP ONSTAGE“Frank grew up on the stage at the Father’s Day Bluegrass festival,” Rice recalls. “You’ll hear the term ‘The Strawberry Way’ a lot at the festivals. The spirit of The Strawberry Way is consideration, cooperation, kindness, and generosity. ON-SITE RADIO: Hog Ranch Radio, 88.3 FMTICKETS: Available at Gate & at strawberrymusic.com