KVMR’s coverage of this year’s High Sierra Music Festival starts off with a four-hour marathon evening performance by the jam band String Cheese Incident. When The String Cheese Incident’s growth first started gaining momentum over a decade ago, when the Internet was just beginning to take hold and the major-label business model was failing, the band decided to make music on their own terms. Whether they realized it at the time or not, The String Cheese Incident was inventing grassroots band development. When String Cheese Incident opened a recent High Sierra, KVMR set its all-time record for festival internet listeners. ————————————————KNOW & HEARWHAT: KVMR’s “Good News Show” presents county officials discussing local fire prevention and strategies, river safety and emergency services.