Sasol cushions impact of US tariffs with diversificationSASOL, South Africa’s integrated energy and chemicals producer, is moving swiftly to blunt the impact of new U.S. tariffs on its chemical exports, which could cost the company around $80 million annually. The measures come at a time when Sasol is regaining its financial footing, giving it room to respond with a mix of cost recovery, market diversification, and supply chain agility. CFO Walt Bruns said Sasol has already offset $20 million to $30 million of its tariff exposure. Another lever has been the redirection of export volumes to Asia, where demand for Sasol’s chemical products remains robust. For business leaders, the case underlines the value of flexibility, diversification, and proactive engagement in sustaining growth amid global uncertainty.