Cheltenham Festival 2026 to see price of Guinness cut, the return of Ladies' Day and crowd sizes reducedThe announcement relates to the experience of racegoers off the trackView 5 Images The Guinness village at Cheltenham Racecourse (Image: Getty Images)Plans for Cheltenham Festival 2026 have today (Tuesday) been unveiled by Cheltenham Racecourse. ‌The venue has unveiled a 'raft of newness' for those coming to the festival of racing, with drinks offers and new areas. ‌Cheltenham Racecourse made a significant investment in 2024/25, and it says that this is the second phase of a multi-million pound project. A pint of Guinness will be reduced from its 2024/25 price of £7.80 to £7.50, a change that applies across all 16 racedays at Cheltenham. We saw positive take-up and have expanded this initiative for the 2026 Cheltenham Festival, working with more hotel providers to offer an even greater variety of options."