A video made in the town of Goma in the eastern Democratic Republic of Congo (DRC) went viral. Happy from Goma is the production of Kivu Entertainment Youth, an artisanal multimedia house led by Kelvin Batumike. Working with a dozen filmmakers, photographers, and graphic designers, Batumike’s objective is to promote local talent from all walks of life. In his youth, Batumike started to experiment with music and soon recorded his first album with the help of the international NGOs War Child and UNICEF. “Local radio and television don’t really exploit the local scene and present ordinary life in Congo,” he says.