Egypt-based healthtech Duaya has acquired EXMGO, an Egyptian SaaS provider for pharmacies and medical businesses, in a six-figure investment deal (value undisclosed). Following the deal, EXMGO was rebranded as Duaya Go, offering branded apps and websites for pharmacies to manage online sales, inventory, and payments. Press release:Duaya, a leading digital transformation company in the healthcare sector, acquired EXMGO, a provider of SaaS solutions for pharmacies and medical businesses, in a six-figure investment deal (value undisclosed). This strategic step represents a new milestone in advancing pharmacy digitization and strengthening e-commerce solutions in Egypt. Founded in 2021 by Dr. Ahmed Fazara, the startup established itself as a prominent player in the digital healthcare landscape.