Saudi Arabia's Value Makers Studio (VMS) has joined the current investment rounds for Ballurh and Arab Therapy as part of its VMS Bridge 2025 program, reinforcing its support for Saudi entrepreneurship and innovation. Arab Therapy, founded in Berlin and expanded to Saudi Arabia, provides online therapy sessions and corporate mental wellness programmes, introducing European mental health expertise to the Kingdom in alignment with Vision 2030 Quality of Life initiatives. “Supporting mental health is a vital part of building resilient, future-ready societies. With Arab Therapy, we see a venture combining high impact with strong scalability,” added Abuonq. VMS’s investments align with Vision 2030, supporting startups driving innovation in F&B digitisation and mental health accessibility, two sectors critical to Saudi Arabia’s Quality of Life objectives.