Musk’s infamous ‘fail fast’ philosophy might sound like a Silicon Valley gimmick, one of those phrases tossed around in startup pitches along with ‘disrupt’, ‘pivot’, and ‘blockchain’. Failure, rebrandedIn traditional corporate culture, failure is treated like a contagious disease. Fail fast vs fail stupidLet’s clear up a misconception that failing fast doesn’t mean rushing blindly into bad ideas. Organisations that embrace fast failure create cultures of courage. In the end, the ‘fail fast’ philosophy is a bet on the capacity to evolve faster than your industry crumbles.