The best watch brands for women, much like in the case of designer handbags or fine jewelry, aren’t just beloved for their dedication to construction, functionality, and durability; the lore they carry and the status they impart are just as important. When it comes to the best watch brands for women, it is always the right time to invest. It sold pocket watches for 35 cents and then partnered with the Walt Disney Company in the ’30s to create wristwatches that featured Mickey Mouse, one of the first examples of a brand collaborating with the entertainment industry.