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Customer Gravity Is Shaping the Cloud Now
['Jay Jenkins', 'Cto', 'Cloud Computing']
informationweek
For years, cloud architects have been guided by the concept of "data gravity,” the idea that applications and workloads naturally orbit massive, centralized datasets.
We’re entering an era shaped by a new force: customer gravity.
AI inference at the edge, real-time personalization, and sub-100ms response times aren’t niche ambitions -- they’re now default expectations for modern applications.
Data gravity got us to this point.
But customer gravity demands new architectural models that prioritize distribution, context-awareness, and real-time execution.
['data'
'gravity'
'workloads'
'realtime'
'user'
'applications'
'edge'
'customer'
'personalization'
'shaping'
'inference'
'infrastructure'
'cloud']