Despite aggressive cost optimization efforts, 83% of organizations are spending more on cloud services than anticipated -- with the average overspend reaching a staggering 30%. When Efficiency Accelerates Consumption: Jevons Paradox RebornIn 1865, British economist William Stanley Jevons observed something counterintuitive during the Industrial Revolution. Strategic Approaches: Beyond Basic Cost OptimizationWhile Jevons Paradox explains the pattern we're seeing, it doesn't mean organizations should simply accept uncontrolled cloud spending. One healthcare technology company we work with doesn't just track cloud cost per instance -- they measure cost per patient served and revenue generated per cloud dollar spent. Board-level discussions must evolve from "How can we reduce cloud spending?"