In trucking’s earlier days, driver coaching was informal. Today, leading fleets are recognizing that driver coaching isn’t just a corrective measure; it’s a developmental tool. Distinguishing driver coaching from training programsLet’s get one thing straight: Assigning an online course after a safety event is not coaching. Dashcam footage and telematics data can spark these conversations, but they’re just the starting point, not the whole story. When coaching uncovers a pattern, it’s not just a driver issue.