Dubai’s Jumeirah is the latest hotel group to launch a collection, collaborating with Dubai-based fashion house Bouguessa. The Jumeirah Heritage Club collection blends Bouguessa’s signature minimalism with the coastal feel of Jumeirah’s Dubai resorts, creating capsule pieces that feel both timeless and contemporary. All pieces in the collection are designed to be unisex, with zip-through sweatshirts, heavy-blend cotton t-shirts and branded caps, all bearing the minimalist Jumeirah Heritage Club logo, which pays homage to the founding of the hotel group in 1997.