The Amazon Fire phone is getting skewed heavily in the smartphone world and the average rating on the main Amazon website is a paltry two out of five stars. This device is basically a gateway to shopping on Amazon and Prime members ultimately benefit the most from having his as their primary handset. Other notable Amazon services on the phone include X-Ray, used for identifying and finding information about media; Mayday, the 24-hour customer service tool; and Firefly, a tool that automatically recognizes text, sounds, and objects then offers a way to buy it through Amazon’s online store.