The Alliance of Independent Authors has released its recent guide to all things self-publishing, and this year awarded its inaugural service award to Smashwords and its founder, Mark Coker, for the work the company has done in furthering the cause of indie authorship. Good e-Reader spoke to ALLi’s founder and director Orna Ross about the guide, and what it means for authors who are considering self-publishing. Featuring case studies, service analysis and the experiences of author-publishers and ALLi members, the guide is a timely and indispensable source of knowledge for anyone considering self-publishing as an option.”