Amazon launched its first Fresh store in Ealing in 2021 (Victoria Jones/PA)Amazon (AMZN) does not always get to win. News that all 19 Amazon Fresh stores are to shut down - all but one are based in London - does not come as a huge surprise. Tesco (TSCO.L), Sainsbury’s (SBRY.L), Asda, Morrison, M&S (MKS.L) and Waitrose are formidable long-term operators running on tight margins and with many decades of brand recognition and loyalty behind them. Tesco, Sainsbury, Marks and the Co-op have also carpet bombed London with hundreds of convenience stores. Of course the closure of fewer than 20 convenience stores in London is hardly likely to keep Jeff Bezos awake at night or worry a £2 trillion company.