Investing.com -- Vertiv Holdings Co. (NYSE: VRT) shares fell 7% Tuesday after Microsoft (NASDAQ: MSFT) announced the successful testing of a new microfluidic cooling system for data center chips that could potentially disrupt the thermal management market. Microsoft’s new cooling technology removes heat up to three times more efficiently than cold plates, an advanced cooling method currently used in data centers. The announcement represents a potential competitive threat to Vertiv, which specializes in critical digital infrastructure solutions including cooling systems for data centers. As a major provider of thermal management technologies for the rapidly expanding AI infrastructure market, Vertiv could face pressure if Microsoft’s technology gains widespread adoption. Related articlesVertiv stock falls after Microsoft unveils advanced chip cooling systemBofA starts Atlassian at Neutral; growth story clouded by transition and dealsTotalEnegies stock: Can the upcoming Investor Day act as a clearing event?